The Ben Bernie Show
Volume Number: 1

Episode Count: 12

Catalog # V-TBBS-1

Ben Bernie's musical variety radio shows through the 1930s, usually titled, Ben Bernie, The Old Maestro, were hugely successful, with ratings placing him among radio's top ten programs. He was heard on radio as early as 1923, broadcasting on WJZ and the Blue Network in 1930-31, sponsored by Mennen. After a 1931-32 run on CBS, sponsored by Pabst Beer, he was heard Tuesdays on NBC from 1932 to 1935, also with Pabst. His announcer during this period was Jimmy Wallington.

On the Blue Network from 1935 to 1937, Bernie's sponsor was the American Can Company. He returned to CBS in 1938, sponsored by U.S. Rubber. With Half-&-Half Tobacco as a sponsor, he did a musical quiz program of CBS from 1938 to 1940. From 1940-41, Bromo Seltzer was his sponsor on the Blue Network. Wrigley's Gum sponsored The Ben Bernie War Workers' Program (1941-43). He also made guest appearances on other radio shows.

His theme was "It's a Lonesome Old Town" and his signature trademark, "yowsah, yowsah, yowsah" (also spelled "yowsa" or "yowza"), became a national catch phrase. The term was revived by the band Chic in 1977 with their hit "Dance, Dance, Dance (Yowsah, Yowsah, Yowsah)".