The program was devised by writer-actress Gertrude Berg in 1928 and sold to the NBC radio network the following year. It was a domestic comedy featuring the home life of a Jewish family in New York City. In addition to writing the scripts and directing each episode, Berg starred as bighearted, lovingly meddlesome matriarch Molly Goldberg. The show began as a portrait of Jewish tenement life before later evoking such growing pains as moving into a more suburban setting and struggling with assimilation while sustaining their roots.